In almost every household, you can find Ikea furniture. What often annoys people is the sometimes tedious assembly process. Hours of screwing things together are now supposed to be a thing of the past. The Swedish company is launching new Turbo-Furniture!
Ikea’s top boss, Jesper Brodin (55), revealed to BILD back in January: His furniture company is developing a new system for assembling its products, calling it a “small revolution.” It aims to make the process faster and easier for customers.
Now, BILD has learned exclusively: The Turbo-Furniture is ready – sales begin in Germany this week.
The first piece of furniture to be delivered with the new assembly technique is the revamped classic wardrobe “Pax.” The basic version can now be assembled in just 20 minutes, previously it took about an hour. While previously two people were recommended for assembly, it is now possible to do it alone and in tight spaces.
Ikea’s Germany chief, Walter Kadnar (60), told BILD: “The system with plug connections makes it so easy that the 20-minute time can certainly be beaten.”
How does the Turbo technology work?
Ikea largely bids farewell to screwing things together. Instead, the wardrobe is virtually unfolded like a craft sheet and then fixed with newly developed plug connections.
An additional advantage: During a move, the wardrobe can be “folded” back together in a similarly simple way. Ikea apparently recognized that furniture often got damaged during disassembly and reassembly was not easily possible – which did not align with the Swedish company’s sustainability concept.
Why abandon the proven system? “Improved quality, more durability, and a record-breaking assembly time are the advancements that provide real value for our customers,” Ikea manager Kadnar promotes the new flagship furniture. The price remains unchanged as well.
