Global Intelligent Virtual Assistant Market Projected to Reach New Heights by 2031

Global Intelligent Virtual Assistant Market Size By User Interface (Text-To-Speech, Text-Based, and Automatic Speech Recognition (ASR)), By Product (IVA Smart Speakers and Chatbots), By Vertical (Healthcare, Government, and Consumer Electronics), By Geographic Scope And Forecast published by Verified Market Research.

Strong Growth Momentum in Form Intelligent Virtual Assistant Market Size, Forecasts Suggest Continued Expansion during 2024-2031

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Global Intelligent Virtual Assistant Market Size and Forecast

An Intelligent Virtual Assistant (IVA) is a software program that recognizes natural language voice commands and performs activities for the user. To create full-fledged virtual identities that talk with users, this technology includes features of interactive voice response and other recent artificial intelligence technologies. 

In the customer service department, the Intelligent Virtual Assistant (IVA) is utilized to engage clients by delivering product-related information, bills and payments, and coaching on transfer ease of navigation. Intelligent Virtual Assistant has several advantages, including improving overall online customer service, increasing sales, lowering expenses, creating an effortless experience, and answering queries.

The rising adoption of digital and intelligent speaker-based technologies in the retail sector is primarily responsible for the rise of the intelligent virtual assistant industry. The rise in automation use across many industries, including BFSI, retail, residential, and others, has pushed the IVA industry forward. IVA is widely used in customer service automation for acquiring client information, conducting conversations, and analyzing customer satisfaction survey responses. The market is expanding due to rising demand for customer service automation.

The need for IVA in the healthcare sector has risen dramatically throughout the COVID era. This element is expected to propel the market forward. Intelligent Virtual Assistants (IVAs) assist clients by offering relevant information and actionable recommendations. The IVA inputs assist firms in establishing and developing various pricing and marketing strategies based on real-time data analysis. As a result, the need for IVA is increasing.

Global Intelligent Virtual Assistant Market Segmentation

The market is divided into three categories based on the user interface: Text-To-Speech, Text-Based, and Automatic Speech Recognition (ASR). The text to speech section will overtake the user interface segment in 2020, owing to increased demand for speakers with built-in virtual assistant characteristics that can be utilized for a variety of reasons. The adoption of the text-to-speech interface is accelerating as more customers, educational institutions, and individual users use it. The speakers who use the text-to-speech interface have the ability to answer the user’s request, which increases demand. It also assists the firm in promoting the offering by providing marketing, support, order placement, sales, and customer service.

The market is categorized by product into IVA smart speakers and chatbots, with the chatbots segment taking the lead in 2020 due to widespread acceptance in industries such as BFSI, retail, and others. Chatbots have a number of advantages, including reduced wait times, increased customer satisfaction, and the ability to provide immediate support to customers without the need for human participation. The smart speaker market is predicted to rise at a promising CAGR in the next few years, owing to the population’s increased acceptance of intelligent speakers for controlling home services.

The Global Intelligent Virtual Assistant Market is divided into four regions: North America, Europe, Asia Pacific, and the Rest of the World. Because it is home to important industry players, the North American region emerged as the dominant region in the worldwide Intelligent Virtual Assistant market in 2020. Large companies are making significant investments to promote new technologies, which is helping the industry grow in North America.

Key Players

Nuance Communications, Nuance Communications, Apple, Blackberry, IBM Corporation, Samsung Electronics, Microsoft, Alphabet, Amazon, Inbenta Technologies, Baidu and Facebook.

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