Plan your guest post object
Once again, you need to plan your guest post, which means you have to spend time planning it and its goals.
If you have followed my advice to find good candidate blogs where to publish your guest posts, at this point I suggest you create a document (it can be in Excel) where you include a list of those possible blogs where you would like to collaborate .
Remember, the idea of the guest post is that both parties, you and the external blog, get benefits , and in your case you will not be able to earn much if the blog where you collaborate does not have high domain authority, little traffic, is not from your niche or does not reach your target audience.
In this document that I have recommended you to create, you can place:
- the web address of the blog,
- the name of the publisher,
- an email address to contact you, and
- the domain authority , which you can check from free tools like SEO Review Tools . You should rule out those blogs with a web domain authority of less than 30.
Do this task taking the necessary time, and you will be ready for the next step.
Know the approach of the blog with which you want to collaborate
When making a guest post , you are not only looking to get external links to your website (backlinks), but this collaboration strategy should bring benefits to the blog where you are going to publish your article as a guest. To achieve this, you must know the type of content that this blog publishes, the type of audience it writes to and the level of knowledge of its readers.
You will be able to obtain this information if you review the blog in detail and invest time in it ; This is very important for your guest post to be successful and attractive to the audience, as well as to win new invitations to participate in other blogs.
If the blog is based on tutorials, it will not do you much good to write a post with 3,000 thousand fabulous words, because your frequent audience will not feel identified. If the blog is aimed at companies and suppliers, then you do not gain anything by talking about products that you want to sell.
Knowing this type of data in detail is essential to carry out a good collaboration in any blog, whatever your niche or your company profile.
Evaluate other guest posts on that blog
Before you have your guest post ready, it doesn’t hurt to take a look at the other guest posts already in it.
This way you will have a clear idea of how this type of collaboration is received by the audience and if there is a positive effect on them. Also, this will help you get to know the style used by the other guest authors and get closer to it.
Get to know the profile of the other previous guest bloggers
Remember that we are talking about how to prepare a successful guest post and sell it to the publisher , blogger or blog owner you want to collaborate with.
So before contacting him, it is important that you know the profile of the collaborators (guest authors) who have already published with him. This way you will know what type of guests they prefer to collaborate with and you will be able to persuade them to accept your invitation.
Contributions are not an obligation, and sometimes you will find that your guest post proposal is not accepted. It is not the end of the world, but if you prepare well, the chances of rejection will be greatly reduced.
Check out the most popular blog posts
The topic you are going to write about in your guest post is a key factor when it comes to getting your collaboration proposal with the blog accepted.
So I suggest you review in detail which blog posts, with which you want to collaborate, have been most successful and best received by their audience . Pick a topic for your article that lives up to that.
Contact the blog, but not through a form
If you already know the style of the blog you want to collaborate on, you have planned the topic and you have a possible guest post that could be interesting for the audience of that blog, you are ready to contact its editor!
But do not do it through the contact form. The most effective way is to do it directly, so get an email address or a means where you can greet him directly and present your proposal. In this sense, social networks could help you to get this information .
Be close to the blog editor
When contacting the editor of the blog where you want to collaborate, you must be close and pleasant; Create a personal bond with him .
An ethical and practical way to achieve this is by letting him know from the beginning that you know his blog well and that you would like to participate in it because it is important in your niche; It is not about flattering, but about being considerate and being close and sincere.
Be easily identifiable and traceable
Just as you have researched the blog you are contacting and want to collaborate, the editor of this blog will want to do the same before giving you an answer; he’s not going to admit the first stranger who contacts him , is he?
This publisher will want to know who you are, what your reputation is, how influential you are in their niche, and what your social media presence is like.
One way to make this job easier for him is that before sending him your proposal, leave useful comments on his latest posts , so that he will already have an idea of who you are when you contact him.
It is also very positive that you introduce yourself, leave data such as the number of followers your blog has (without bragging too much about your achievements), your style of publications or that you cite those places where you have already collaborated. This way you will not be a complete stranger to the editor and you reduce the risk of being discarded on the first try.
Show the publisher what you offer and what its value is
In addition to introducing yourself and telling the editor a little about yourself and your blog, it’s important to be clear about what you can offer them and don’t hesitate to highlight how this would add value to their blog .
For example, you could tell him that you were looking at the latest topics he published and that you want to create a guest post on a topic that is trending, which could reinforce the information that his blog is already offering.
Wait for the best moment to suggest collaboration
Collaborations have a time and a goal, so you won’t always be able to find the perfect opportunity to be accepted.
Some high-traffic blogs often announce when they are looking for collaborations , so keeping an eye on this information will help you find the perfect time to pitch your pitch.
If the blog you are targeting for your guest post mentions or links to you , don’t hesitate to contact them to thank them first, and then to suggest posting a guest post on their blog.
Write a fantastic collaboration invitation that they can’t refuse!
The first impression is the one that counts, right?
If this were not true, email marketing campaigns could be done in 5 minutes by anyone, but they need effort, creativity and a lot of cunning . The same goes for this invitation you want to send.
When you submit your guest post proposal to the blog editor, the blog editor will have a few seconds to decide whether to read your proposal or delete it ipso facto .
If you have followed my guidelines, you will know that you must create a personalized email , which does not start with the typical phrases that smell of spam, such as ‘ Dear, dear sir , etc.’, but must be close and strategic to attract their attention.
In addition, you must consider what guidelines are specified in the blog in which you want to publish, to submit your proposal according to the format and style that it requires, as well as remember that it is necessary for you to define who you are and what benefits the blog would gain if it accepted your proposal. proposal .
In your email, everything should be clearly explained, in a subtle way and as natural as possible. A good example would be:
Good morning {editor’s name}!
My name is {your name} and I have been a faithful reader of your blog for some time. You may remember me from some of my comments like the one I made on your article {URL or article title}, I loved this article by the way! Good job!
After reading you for a while, I dare to write to you because I would love to contribute to {blog title} with a publication as a guest author.
Before sending you this email, I have been brainstorming some topics that I think your readers are very interested in and would be very useful:
– {guest post idea}
– {guest post idea}
– {guest post idea}
If that’s okay with you, I would work very hard to make sure that the article I send you is completely original, creative and with information that cannot be found in any other blog, with the great quality of your articles!
Of course, there is no obligation and only by reviewing the article that I would prepare and send to you, you could decide whether or not to accept to publish that article on your blog.
So that you have an idea of the quality of the article that I propose, I am sending you a link to a guest post that I recently published on {website name}: {URL of another guest post made by you}
If you want to know a little more about me, you can find me at: {web address and social networks}
I would love for you to take a minute to answer me, thank you!
Until then, I send you a hug and see you on your blog,
{your name}