Latest tips for guest post strategy

Larger web pages do not ensure more traffic

Let’s be clear: one of the purposes of the guest post is to generate traffic and improve the position of your website in Google results.

However, if you want to gain traffic by collaborating, don’t go for the bigger sites: just because they get more visits doesn’t mean you’ll be able to increase your organic traffic.

One way to measure success and ensure traffic to your website is by the number of comments received by the blog where you are going to publish your guest post . I know of many small blogs that get up to 50 comments per post, and that, dear reader, is a good indicator of traffic for any collaboration!

Squeeze external links

The incoming links to your website (backlinks) are very important for the positioning of your website and should never be ignored, even when you make a collaboration.

Of course, I remind you that you must be clever to include it naturally throughout the text and whenever it leads to content related to the topic you are developing, and to help the reader.

If you don’t do it right, your bounce rate will reveal your bad practice to the search engine, and to the editor of the blog you are collaborating with!

Lean on infographics

Images say more than words, many times. Nowadays, social networks are full of photographs and infographics , so I recommend you make use of them.

What I like the most about infographics is that they adapt to your style, they are easy to create and they give you the opportunity to be very creative.

In addition, there are numerous online tools with which you can create fabulous infographics that can mark a before and after in your organic traffic. I am not exaggerating when I say that a well thought out, useful and attractive infographic can easily put you on Google’s radar.

Sell ​​yourself with a memorable biography

A boring biography is the common denominator among many bloggers. But those who have understood that creating a great bio is important for traffic, have now conquered the search engines.

If you sell your biography with cunning, honesty and some humor , believe me that in no time your collaborations will improve your online presence and your brand will be respected.

Tell who you are, what you do, what you offer, and why it is worth visiting your website, in a close and jovial way, and you will see how the audience follows you. My tips for writing a perfect ‘about us’ section could help you create an amazing bio.

Conclusion: making a guest post is useful to expand your brand and conquer Google

Although many website owners still do not know how to make a guest post to improve their visibility and positioning in Google, this strategy has been tested by many big brands, especially at the level of content marketing and  Inbound Marketing.

Guest article collaborations are a perfect opportunity to reach your target audience and engage with new audiences, as well as bond with important people in your niche. That is why it is one of the main SEO Growth Hacking techniques .

The SEO of your website will thank you and you will be getting many assets. I assure you that it is a safe bet if you plan a guest post strategy as soon as possible. Maybe tomorrow is too late! Maybe tomorrow your competition is already collaborating with the most important blogs in your niche!

Did you find this article helpful? Since I’m sure it’s like that, hehe, I invite you to share it with your friends on social networks, so that they also learn how to make a guest post correctly.

Finally, remember that at Xplora we are an SEO and web positioning company, so I say goodbye indicating that below you will find a simple form, which you can fill out to let me know your concerns and leave me your comments. And so I can contact you!


Step-by-step guide before making a guest post

Define your goals before making the guest post

As I said at the beginning of this post, making a guest post is not just publishing content “crazy”. It’s about posting the right content and on the right blog . To achieve this, you first have to define what your goals are for this digital marketing strategy and, recommended, use the Design Thinking methodology.

What do you hope to achieve by writing a guest post? Basically, everyone who goes to this strategy hopes to achieve three things, or at least one!:

  • get external links (backlinks),
  • gain more traffic to your website, and
  • improve the authority and visibility of your company.

The ultimate goal is to sell, right? But depending on what your short – term goals are that you want to accomplish with guest posts , you ‘ll be able to determine what to write about , who to collaborate with , and where to post .

Find where to post your guest post

Once you have your goals clear, it’s time to find the candidate blogs to publish your guest posts that bring you closer to them. I say “candidates” because you need to evaluate if the place where you would initially like to publish your article as a guest has the necessary requirements for your publication to be really effective and commercially profitable for your company. What are these requirements?

  • The blog must be directly related to your niche.
  • Have an audience that is really interested in your content.
  • Have a good number of readers and followers.
  • Being managed by someone who squeezes social networks to promote their content.

So let’s see where you can search and find those good candidates to publish your guest posts .

Start the search on Google

One way to test the waters and start building a list of potential candidates for our guest posts is to do Google searches using keywords or keyword strings.

Go to the Google bar and type the main keyword of your niche, for example “web design”, followed by “submit a guest post”, “guest post rules”, “publish guest article” as well as words and phrases similar, that indicate to the search engine that you want to find places that accept this type of collaboration. You will be impressed by all the sites that Google will show you .

Gossip on Twitter

Although Twitter may not seem like an ideal place to find blogs or websites to publish your guest posts , it is a real treasure!

I assure you that on this social platform you will be able to find very good candidates for your guest articles, and the best thing is that most of these are not on Google, so you will be able to take advantage of your main competitors even if they are already using guest posting strategies. .

The method is similar to the previous case in Google: in the Twitter search bar, type the main keyword of your niche along with “guest post”, “guest article”, “guest author”, “guest post” or similar .

 Use this trick with Google Reverse Image

With this trick that I am going to explain to you with Google Reverse Image you will find many blogs that allow collaborations and that are related to your niche . Without a doubt, it is one of the most fabulous ways to find good candidates to start publishing, wonderful!

  • Find out who are the most influential people in your niche who usually do collaborations and guest posts .
  • Search for these people’s names on Google.
  • Within the list of results, choose the “Images” option and download the photo of this person.
  • Upload that photo to Google Reverse Image and search.
  •  All the web pages where they show this image will appear, of which, a large percentage, will be from blogs in which they have published a guest post , voilà!

Research the most respected bloggers in your niche

The most popular and highest traffic blogs , in a certain niche, are usually those where the most recognized authors (bloggers) publish frequently. Why not post on those same sites?

I recommend that you investigate who are those most respected bloggers. Once we have some names, search Google for “guest article”, or similar, along with the author’s name. In this way, the blogs where these respected authors publish their guest posts will appear , easily and effectively!

Keep track of your competitors’ backlinks

Good candidate blogs to publish your guest post would be those where your main competitors are already collaborating with their guest articles .

There are several tools with which you can find out which sites link to your competition’s websites, software like Open Site Explorer or Ahrefs, for example, or free tools like SEO Review Tools . So track these backlinks by simply typing in the URL of the web page you want to investigate.

Don’t ignore comments on your posts

If you want to get candidate blogs for your guest post , then you should be aware of the comments you receive on your blog because, if the articles you publish on your blog are of quality, surely some comments will come from other authors who have blogs on your niche, so you could be earning an opportunity to do such a collaboration.

Go through social networks

I already told you that one of the most viable social platforms to find good candidate blogs to publish your guest posts on is Twitter, but that doesn’t mean you can’t get opportunities on other networks, so go through them and find out which pages or blogs they accept. this kind of collaborations in your niche.

Prepare the theme of your guest post

If you want to get another blog to accept your collaboration proposal and publish your guest post , you must be smart to choose the topic you are going to publish and prepare it.

If you get a blogger to accept your collaboration, it will not be enough to write well, apply Copywriting techniques and write about 2,000 thousand words with quality content. The article should be of interest to the audience and should be at the forefront of what people are looking for and expect to read.

Start preparing early; don’t improvise ! This is key to hitting the mark and starting to gain authority within your niche.


How to write the perfect guest post ?

There’s a lot I could say to help you create a fabulous guest post, and that clearly includes a lot of SEO Copywriting strategies . But I will focus only on the most important:

guest post does not revolve around you

Although many braggarts love to write articles on other blogs as guest authors to brag about their business, promote their brand and get free publicity, this is unethical!

The purpose of a guest post is to create quality and useful content for the audience of that blog, and that they can take advantage of it to respond to their concerns. Don’t make the mistake of turning a collaboration into a poem to your ego!

Respect the style and approach of the blog where it will be published

Remember, you are a guest; the guests respect the style of the place where they arrive, they are not there to make changes.

Check the style of the other publications, their length, the type of images they use, if they include videos and other audiovisual resources, the tone, etc., and try to adapt to this, even when you use a different style on your blog .

Create an in-depth and really useful article

The purpose of a guest post is to serve as a reference in your niche to provide answers, propose solutions, help the audience and clarify doubts. This way you gain authority, expand the name of your brand and, the blog that gave you the opportunity, gains the trust of its target audience, by offering them useful content.

Develop a topic in depth , but without being extensive, heavy and not very understandable for readers. You will see how you receive comments and they will want to continue reading your posts .

Give air to your content, don’t bore!

No one wants to read a 5,000-word post that looks like a boring testament or history essay, jam-packed with data and information that seems never-ending.

If you want to collaborate effectively, you need to be smart about organizing information , and one way to do that is by airing up paragraphs. How? Making lists! Lists are easier to read, more attractive and interesting at a glance.

Take advantage of this and other strategies, to facilitate the reading of your article, and you will see how you get more acceptance as a collaborator.

Choose a winning title and about something highly sought after

I always say that to create a winning article, you have to start with a winning title.

If you want your post to generate a lot of traffic, it’s important to research post ideas and topics so you can be smart about choosing a title.

The title is like the cover letter and has the power to attract or drive away your readers .

Don’t forget to create internal links

Although it is not your blog, it is good that you include quality internal links within your guest post , as this is positive for the SEO of the blog in which you collaborate and the editor will be happy to see that you are interested in its Web positioning.

Believe me, doing this will earn you the trust of the publisher and they will call you for future collaborations.

Invite readers to interact with their comments

Blog comments are powerful because they generate traffic, help get more subscribers and it is the beginning to improve the user experience , because there people comment if they are happy with the publication, leave suggestions for new topics, ask questions, etc.

Make a call to action (CTA) in your guest post and persuade readers to leave comments on it.

Also, respond to these comments so that you establish a bond with the audience, since it is useless to make a collaboration, publish and leave the readers forgotten. Interacting in the comments is beneficial for your conversion rate.

Leverage your guest author bio

While I’ve made it clear that posting a guest post isn’t about you, it does give you the opportunity to create a short bio as a guest writer.

Take advantage of it to add a link that leads to your website , to direct you to a specific product, invite you to read a publication or invite them to follow you. Depending on the objective of your collaboration , you can do one or the other, but in a natural way.

Track your post as a guest

You cannot leave your guest post as a half pregnancy. It’s not just about posting and done , but you have to follow up:

  • respond to comments,
  • share and advertise your post on your social networks,
  • try to get a new collaboration, and even
  • send a thank you note to the editor of the blog where you posted.

It’s part of the work that collaborations entail. Do not post and disappear forgetting your “baby”, there is still much to do!

 Measure the results of your guest post

As I said, collaborating with a guest post does not end when you manage to publish on a third party’s blog. After achieving it, you are left to measure the results to verify or not that the article as a guest met your objectives .

One way to obtain data is through Google Analytics and its inbound link tracking system .


How much does the March 23 parade cost the country?

The parade ground in Islamabad on March 23 showcases the defense capabilities of the land, naval and ground forces in which the President, Prime Minister, Chiefs of the three Armed Forces, various diplomatic guests including foreign heads of state and people observe the parade.

What is March 23 parade and why?

The purpose of this parade is to celebrate Pakistan Day, but the interesting thing is that March 23 has no historical connection with the forces.

Pakistan Day is celebrated on March 23 because on March 22-24, 1940 in Iqbal Park, Lahore, under the leadership of Quaid-e-Azam, it was decided to have a separate country for Muslims. Thus, March 23 is called Pakistan Day, but nowhere in the resolution passed on March 24 was the word Pakistan included.

The first military parade on Pakistan Day was held in Karachi on March 23, 1956 and since then the parade has been interrupted several times. After the parade in 2008, the parade could not be held for seven years due to security reasons and then in 2015 General (retd) Raheel Sharif decided to hold a military parade again.

How much does the parade cost?

The military parade is broadcast on TV across Pakistan, but to this day it is not known how much money the Pakistani people spend on the show.

Former Secretary Defense Lieutenant General (retd) Asif Yasin Malik told The Independent Urdu that he did not know the exact cost of the parade as it was known to a few people and changed every year.

He added that the cost of the parade was not as high as he thought it would be. He said that various organizations participating in the parade bear their own expenses as cultural floats are sent by the provincial governments.

General (retd) Asif Yasin Malik said: ‘I am sure that the cost of the parade is not in billions. If our defense budget is one trillion rupees and 20 to 30 crore rupees are taken out of it for this parade then it is like salt in flour.

“Some things you can’t value because it helps boost parade morale. If the parade had not been held after the tension with India in February, it would have lowered the morale of the nation.

The parade in 2018 featured 16 fighter jets, 26 helicopters, 19 missiles and about 60 tanks, artillery, radar and drones.

Impact of parade on economy

Strict security measures are in place for the parade, including restrictions on airspace, road closures and disconnection of mobile networks. These measures damage the city’s economy and government coffers.

There are no detailed figures on the impact of these measures, particularly on the March 23 parade, on the country’s economy.

In connection with the preparations for March 23, the government of Pakistan has also announced a partial closure of airspace from March 19 to March 23. There are no details on the impact of the shutdown on the aviation sector.

According to a report, Pakistan had incurred a loss of Rs 250 crore in two weeks due to the closure of airspace in view of recent Pak-India tensions.

According to a 2015 report by the Organization for Human Rights and Business on the damage to the economy caused by the closure of mobile service, the loss of mobile service across the country during Eid 2012 in Pakistan was Rs 507 million.

Mobile service not only affects the movement of people but also businesses that rely on mobile. Online taxis are at the forefront of these businesses. In addition, there are three major hospitals in Islamabad and several schools and universities within walking distance of the parade site, where patients and students are facing difficulties due to the closure of mobile service.

Mustansir Hussain, an online taxi driver, told The Independent Urdu that he lost between Rs. 1,000 and Rs.

Mustansir Hussain said: “When the mobile service was off, it was a pack time when everyone goes to the office, but because the service was off, I stayed at home.”


The enemy will open his ears and listen, he will give a blunt answer to the adventure: President

President of Pakistan Dr. Arif Alvi has said that Pakistan will never compromise on its security and sovereignty and any adventure will be met with immediate and decisive response.

Addressing the main function of Pakistan Day in Islamabad on Wednesday, the President said: “We will always cherish the freedom and sovereignty of our dear compatriots.”

Addressing the ceremony, President Arif Ali, without naming any country, said: “We are a responsible nuclear power and we want peace from all countries. However, I want to make it clear and let the enemy hear that We will never compromise on security and sovereignty and any adventure will be answered promptly and decisively, as we have been responding. ”

At the same time, he criticized neighboring India, saying: “The instability in South Asia is due to the expansionist ambitions of our neighbor and its illegal occupation of Kashmir.”

He demanded the United Nations to take notice of these violations in Kashmir and implement international resolutions. According to the President: “We are waiting.”

In his address, President Arif Ali also mentioned the two-day OIC conference in Islamabad and said: “Pakistan is a founding member of the OIC and we want to make it more effective.”

He also highlighted Islamophobia and said that the growing wave of Islamophobia in the world has endangered Muslims and the OIC and Pakistan have made great efforts at the United Nations to curb Islamophobia globally. As a result, a resolution was adopted at the United Nations recognizing that Islamophobia is a major challenge to the world, and that every year on March 15, the day of the fight against Islamophobia will be celebrated. Recognize that Islamophobia must be eradicated.

‘Pakistani forces are fully prepared in case of Indian aggression’
President Arif Alawi further said that in order to find a solution to these problems, this is the best opportunity for the Islamic world to spread its leadership and work for the unity of the Muslim Ummah. “We believe that mutual unity can meet all these challenges.”

In his address, President Arif Ali also mentioned the sacrifices made in the war on terror and the internal and external threats and conspiracies facing the country and said: “We have overcome internal and external conspiracies and will continue to do so. In this regard, I congratulate the Pakistani forces.

The President also mentioned the challenges like fake news and said: ‘I speak to parents and teachers from all sections of the nation, especially the Ulema-i-Ikram, with whom we fought against Code 19, and on the media. It is my responsibility to play my part in tackling these issues. ”

He added: “The people of Pakistan want the rule of law and believe in it. We must remember the decree of Quaid-e-Azam and make work, work and work our goal for the national interest.”

Foreign Ministers of OIC member countries were the special guests at the Pakistan Day celebrations.

Pakistani troops took part in the parade, while Air Force fighter jets flew past.


How to propose to an editor to collaborate on his blog by writing an article as a guest?

Plan your guest post object

Once again, you need to plan your guest post, which means you have to spend time planning it and its goals.

If you have followed my advice to find good candidate blogs where to publish your guest posts, at this point I suggest you create a document (it can be in Excel) where you include a list of those possible blogs where you would like to collaborate .

Remember, the idea of ​​the guest post is that both parties, you and the external blog, get benefits , and in your case you will not be able to earn much if the blog where you collaborate does not have high domain authority, little traffic, is not from your niche or does not reach your target audience.

In this document that I have recommended you to create, you can place:

  • the web address of the blog,
  • the name of the publisher,
  • an email address to contact you, and
  • the domain authority , which you can check from free tools like SEO Review Tools . You should rule out those blogs with a web domain authority of less than 30.

Do this task taking the necessary time, and you will be ready for the next step.

Know the approach of the blog with which you want to collaborate

When making a guest post , you are not only looking to get external links to your website (backlinks), but this collaboration strategy should bring benefits to the blog where you are going to publish your article as a guest. To achieve this, you must know the type of content that this blog publishes, the type of audience it writes to and the level of knowledge of its readers.

You will be able to obtain this information if you review the blog in detail and invest time in it ; This is very important for your guest post to be successful and attractive to the audience, as well as to win new invitations to participate in other blogs.

If the blog is based on tutorials, it will not do you much good to write a post with 3,000 thousand fabulous words, because your frequent audience will not feel identified. If the blog is aimed at companies and suppliers, then you do not gain anything by talking about products that you want to sell.

Knowing this type of data in detail is essential to carry out a good collaboration in any blog, whatever your niche or your company profile.

Evaluate other guest posts on that blog

Before you have your guest post ready, it doesn’t hurt to take a look at the other guest posts already in it.

This way you will have a clear idea of ​​how this type of collaboration is received by the audience and if there is a positive effect on them. Also, this will help you get to know the style used by the other guest authors and get closer to it.

Get to know the profile of the other previous guest bloggers

Remember that we are talking about how to prepare a successful guest post and sell it to the publisher , blogger or blog owner you want to collaborate with.

So before contacting him, it is important that you know the profile of the collaborators (guest authors) who have already published with him. This way you will know what type of guests they prefer to collaborate with and you will be able to persuade them to accept your invitation.

Contributions are not an obligation, and sometimes you will find that your guest post proposal is not accepted. It is not the end of the world, but if you prepare well, the chances of rejection will be greatly reduced.

Check out the most popular blog posts

The topic you are going to write about in your guest post is a key factor when it comes to getting your collaboration proposal with the blog accepted.

So I suggest you review in detail which blog posts, with which you want to collaborate, have been most successful and best received by their audience . Pick a topic for your article that lives up to that.

Contact the blog, but not through a form

If you already know the style of the blog you want to collaborate on, you have planned the topic and you have a possible guest post that could be interesting for the audience of that blog, you are ready to contact its editor!

But do not do it through the contact form. The most effective way is to do it directly, so get an email address or a means where you can greet him directly and present your proposal. In this sense, social networks could help you to get this information .

Be close to the blog editor

When contacting the editor of the blog where you want to collaborate, you must be close and pleasant; Create a personal bond with him .

An ethical and practical way to achieve this is by letting him know from the beginning that you know his blog well and that you would like to participate in it because it is important in your niche; It is not about flattering, but about being considerate and being close and sincere.

Be easily identifiable and traceable

Just as you have researched the blog you are contacting and want to collaborate, the editor of this blog will want to do the same before giving you an answer; he’s not going to admit the first stranger who contacts him , is he?

This publisher will want to know who you are, what your reputation is, how influential you are in their niche, and what your social media presence is like.

One way to make this job easier for him is that before sending him your proposal, leave useful comments on his latest posts , so that he will already have an idea of ​​who you are when you contact him.

It is also very positive that you introduce yourself, leave data such as the number of followers your blog has (without bragging too much about your achievements), your style of publications or that you cite those places where you have already collaborated. This way you will not be a complete stranger to the editor and you reduce the risk of being discarded on the first try.

Show the publisher what you offer and what its value is

In addition to introducing yourself and telling the editor a little about yourself and your blog, it’s important to be clear about what you can offer them and don’t hesitate to highlight how this would add value to their blog .

For example, you could tell him that you were looking at the latest topics he published and that you want to create a guest post on a topic that is trending, which could reinforce the information that his blog is already offering.

Wait for the best moment to suggest collaboration

Collaborations have a time and a goal, so you won’t always be able to find the perfect opportunity to be accepted.

Some high-traffic blogs often announce when they are looking for collaborations , so keeping an eye on this information will help you find the perfect time to pitch your pitch.

If the blog you are targeting for your guest post mentions or links to you , don’t hesitate to contact them to thank them first, and then to suggest posting a guest post on their blog.

Write a fantastic collaboration invitation that they can’t refuse!

The first impression is the one that counts, right?

If this were not true, email marketing campaigns could be done in 5 minutes by anyone, but they need effort, creativity and a lot of cunning . The same goes for this invitation you want to send.

When you submit your guest post proposal to the blog editor, the blog editor will have a few seconds to decide whether to read your proposal or delete it ipso facto .

If you have followed my guidelines, you will know that you must create a personalized email , which does not start with the typical phrases that smell of spam, such as ‘ Dear, dear sir , etc.’, but must be close and strategic to attract their attention.

In addition, you must consider what guidelines are specified in the blog in which you want to publish, to submit your proposal according to the format and style that it requires, as well as remember that it is necessary for you to define who you are and what benefits the blog would gain if it accepted your proposal. proposal .

In your email, everything should be clearly explained, in a subtle way and as natural as possible. A good example would be:

Good morning {editor’s name}!

My name is {your name} and I have been a faithful reader of your blog for some time. You may remember me from some of my comments like the one I made on your article {URL or article title}, I loved this article by the way! Good job!

After reading you for a while, I dare to write to you because I would love to contribute to {blog title} with a publication as a guest author.

Before sending you this email, I have been brainstorming some topics that I think your readers are very interested in and would be very useful:

– {guest post idea}

– {guest post idea}

– {guest post idea}

If that’s okay with you, I would work very hard to make sure that the article I send you is completely original, creative and with information that cannot be found in any other blog, with the great quality of your articles!

Of course, there is no obligation and only by reviewing the article that I would prepare and send to you, you could decide whether or not to accept to publish that article on your blog.

So that you have an idea of ​​the quality of the article that I propose, I am sending you a link to a guest post that I recently published on {website name}: {URL of another guest post made by you}

If you want to know a little more about me, you can find me at: {web address and social networks}

I would love for you to take a minute to answer me, thank you!

Until then, I send you a hug and see you on your blog,

{your name}